Here are internal guidelines about all promotion about WikiSuite, the software and the community
Free Software vs Open Source
The choice of the terms Free Software vs Open Source is delicate.
Ref: https://www.gnu.org/philosophy/open-source-misses-the-point.html
https://en.wikipedia.org/wiki/Free_and_open-source_software#Naming
We want folks from both camps, which is why the WikiSuite tagline is "The most comprehensive and integrated Free / Libre / Open Source software suite ever developed"
It is quite long, so it's understandable that in some restricted space (ex: Twitter), we can sometimes uses Open Source, and sometimes Free Software.
Truth and backing up our claims
- Expect that our promotion will be doubted or attacked.
- Even one false or exaggerated statement can be used to discredit everything else.
- So everything has to be rigorously true.
- We promote our strengths and avoid talking about our weaknesses.
Clarity, Spelling and grammar
- A lot of our audience's first language is not English. So let's keep our language level simple, and unambiguous. Please avoir idioms
- Gary Cunningham-Lee can help for all proof reading
Visual consistency
- Bilal Siddiq and Isabelle Montminy will work together to keep branding consistent and evolve according to our needs.
Respecting licenses
- We must be diligent to respect licenses. Ideally, we find sources of images / videos / etc. which we can remix. And we give proper credit.
Keeping Components in mind
WikiSuite is composed Software Components. We must make sure we do everything to make them proud of being in WikiSuite and helping us promote the project.
Think re-use / remix
Already one University has taken WikiSuite, and re-branded it as Lead To Win Start. They need to be able to re-use all our content. Some of the software components may also want to re-use / remix.
Message consistency
- The branding page should have all the latest text and images, and should be used for listings.