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History: Branding Guidelines

Preview of version: 10

Here are internal guidelines about all promotion about WikiSuite, the software and the community

Free Software vs Open Source

The choice of the terms Free Software vs Open Source is delicate.
Ref: https://www.gnu.org/philosophy/open-source-misses-the-point.html
https://en.wikipedia.org/wiki/Free_and_open-source_software#Naming

We want folks from both camps to get heavily involved with us, which is why the WikiSuite tagline is "The most comprehensive and integrated Free / Libre / Open Source software suite ever developed"

It is quite long, so it's understandable that in some restricted space (ex: Twitter), we can sometimes uses Open Source, and sometimes Free Software.

Truth and backing up our claims

  • We are competing with two of the biggest companies in the World.
    • Expect that our promotion will be doubted (by potential users or journalists) or attacked (by alternatives).
    • Even one false or exaggerated statement can be used to discredit everything else.
  • So everything has to be rigorously true.
  • We can promote our strengths and avoid talking about our weaknesses. When we talk about weaknesses, we talk about our plan to improve the situation.

Clarity, Spelling and grammar

  • A lot of our audience's first language is not English. So let's keep our language level simple, and unambiguous. Please avoir idioms
  • Gary Cunningham-Lee can help for all proof reading

About technical languages

  • Our main target are managers that see the value of technology and want their organization to be more efficient. So our communication must not be too techie. If something can be ambigous, put a hyperlink or Mouseover

Visual consistency

  • Bilal Siddiq and Isabelle Montminy will work together to keep branding consistent and evolve according to our needs.

Respecting licenses

  • We must be diligent to respect licenses. Ideally, we find sources of images / videos / etc. which we can remix. And we give proper credit. Related: https://avan.tech/Image-banks

Keeping Components in mind

WikiSuite is composed software components. We must make sure we do everything to make them proud of being in WikiSuite and helping us promote the project.

Think re-use / remix

Already one University has taken WikiSuite, and re-branded it as Lead To Win Start. They need to be able to re-use all our content. Some of the software components may also want to re-use / remix.

Message consistency

  • The branding page should have all the latest text and images, and should be used for listings. The promotional text we put elsewhere should be coherent with what is on WikiSuite.org

History

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Information Version
Marc Laporte 56
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Marc Laporte Major update to 2021 55
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Marc Laporte 54
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Marc Laporte References for stats and claims [Rollback by gary.cunningham-lee to version 50. The content I added should be on another page.] 53
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gary.cunningham-lee Clarification. 52
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gary.cunningham-lee Added two general style recommendations 51
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Marc Laporte References for stats and claims 50
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Marc Laporte 49
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Marc Laporte Only keep those we are or intending to contribute to 48
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Marc Laporte 39
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gary.cunningham-lee Text edit. 38
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gary.cunningham-lee Text edit. 37
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gary.cunningham-lee Text edit. 36
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gary.cunningham-lee Text edit. 35
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gary.cunningham-lee Changed single list item to paragraph. 34
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gary.cunningham-lee Text edits. 33
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gary.cunningham-lee Text improved. 32
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gary.cunningham-lee Text edit. 31
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gary.cunningham-lee Text improved. 30
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gary.cunningham-lee Text edit. 29
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gary.cunningham-lee Text edits. 28
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gary.cunningham-lee Text edit. 27
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gary.cunningham-lee Text improved. 26
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gary.cunningham-lee Text edits. 25
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Marc Laporte 24
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Marc Laporte 23
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Marc Laporte 22
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Marc Laporte 21
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Marc Laporte Now public 20
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Marc Laporte 19
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Marc Laporte 18
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Marc Laporte Than page is not public. Maybe it should be, but no time for that today 17
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Marc Laporte Clearer guidelines 16
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Marc Laporte Promoting only the FLOSS offerings 15
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Marc Laporte 14
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Marc Laporte 13
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Marc Laporte 7
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