Here are internal guidelines about all promotion about WikiSuite, the software and the community.
Free Software vs Open Source
The choice of the terms Free Software vs Open Source is delicate.
Ref: https://www.gnu.org/philosophy/open-source-misses-the-point.html
https://en.wikipedia.org/wiki/Free_and_open-source_software#Naming
We want folks from both camps to get heavily involved with us, which is why the WikiSuite tagline is "The most comprehensive and integrated Free / Libre / Open Source software suite ever developed"
It is quite long, so it's understandable that in some restricted space (ex: Twitter), we can sometimes uses Open Source, and sometimes Free Software.
Truth and backing up our claims
- We are competing with two of the biggest companies in the World (Google and Microsoft), and other companies are increasingly in the Enterprise Suite market.
- Expect that our promotion will be doubted (by potential users or journalists) or attacked (by alternatives).
- Even one false or exaggerated statement can be used to discredit everything else.
- So everything has to be rigorously true.
- We can promote our strengths and avoid talking about our weaknesses. When we talk about weaknesses, we talk about our plan to improve the situation.
Clarity, Spelling and grammar
- A lot of our audience's first language is not English. So let's keep our language level simple, and unambiguous. Please avoir idioms
- Gary Cunningham-Lee can help for all proof reading
About technical languages
- Our main target are managers that see the value of technology and want their organization to be more efficient. So our communication must not be too techie. If something can be ambigous, put a hyperlink or Mouseover
Visual consistency
- Bilal Siddiq and Isabelle Montminy will work together to keep branding consistent and evolve according to our needs.
Respecting licenses
- We must be diligent to respect licenses. Ideally, we find sources of images / videos / etc. which we can remix. And we give proper credit. Related: https://avan.tech/Image-banks
Keeping components and service providers in mind
WikiSuite is composed of software components. We must make sure we do everything to make them proud of being in WikiSuite and helping us promote the project. Service providers as well. ex.: https://www.bsfez.com/tiki-browse_freetags.php?tag=wikisuite
Think re-use / remix
Already one University has taken WikiSuite, and re-branded it as Lead To Win Start. They need to be able to re-use all our content. Some of the software components may also want to re-use / remix. Service providers as well. ex.: https://www.bsfez.com/tiki-browse_freetags.php?tag=wikisuite
Message consistency
- The branding page should have all the latest text and images, and should be used for listings. The promotional text we put elsewhere should be coherent with what is on WikiSuite.org