Loading...
 

History: Customer Relationship Management

Preview of version: 4

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers' history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth. One important aspect of the CRM approach is the systems of CRM that compile information from a range of different channels, including a company’s website, telephone, email, live chat, marketing materials, social media, and more. Through the CRM approach and the systems used to facilitate CRM, businesses learn more about their target audiences and how to best cater to their needs. However, the adoption of the CRM approach may also occasionally lead to favoritism within an audience of consumers, leading to dissatisfaction among customers and defeating the purpose of CRM.

Source: https://en.wikipedia.org/wiki/Customer_relationship_management

Thus, there is no way to make a truly awesome CRM until all systems are nicely integrated:

  • Kolab: all emails sent and to and from an email or a domain
  • Openfire: all XMPP chats, and contacts via the live support system (Fastpath)
  • FusionPBX: all calls from and to a specific contact or an organization
  • Piwik: All visits on the various sites. Piwik can
  • Kaltura: all videos watched by a specific contact or an organization
  • Tiki Wiki CMS Groupware:
  • Elasticsearch should fetch all the data and display in Tiki.

History

Advanced
Information Version
Marc Laporte 40
View
Marc Laporte Will be easier to do in Tiki, with permission handling 39
View
Marc Laporte 38
View
gary.cunningham-lee Minor text edits. 37
View
Marc Laporte We can now this in Tiki 36
View
Marc Laporte 35
View
Marc Laporte 34
View
Marc Laporte 33
View
Marc Laporte We'll do with JMAP for a super interface 32
View
Marc Laporte We can do this directly in Tiki 31
View
Marc Laporte 30
View
Marc Laporte 29
View
Marc Laporte 28
View
Marc Laporte 27
View
Marc Laporte Quote Plugin modified by editor. 26
View
Marc Laporte 25
View
Marc Laporte 24
View
Marc Laporte 23
View
Marc Laporte 22
View
System Administrator 21
View
System Administrator 20
View
System Administrator 19
View
System Administrator 18
View
System Administrator 17
View
System Administrator 16
View
System Administrator 15
View
System Administrator 14
View
System Administrator 13
View
System Administrator 12
View
System Administrator 11
View
System Administrator 10
View
System Administrator 9
View
System Administrator 8
View
System Administrator 7
View
System Administrator 6
View
System Administrator 5
View
System Administrator 4
View
System Administrator 3
View
System Administrator Quote Plugin modified by editor. 2
View
System Administrator 1
View