Expressions in use
General tips
- "&" vs. "and"
- Generally, don’t use the ampersand in regular text, headings or titles as a replacement for "and" except inside tables or parentheses when space is limited, or in company names or other instances (paraphrased from https://www.probizwriters.com/PBW-blog/index.php/ampersand-usage/). See also When to use & instead of “and”.
- Capitalization in headings
- Capitalize the first, last, and other important words, including
- Adjectives (tiny, large, etc.)
- Adverbs (quietly, smoothly, etc.)
- Nouns (tablet, kitchen, book)
- Pronouns (they, she, he)
- Subordinating conjunctions (when more than five letters); see list here.
- Verbs (write, type, create)
See also https://www.scribbr.com/academic-writing/capitalization-titles-headings.
- Currency
- When you're referencing specific amounts of money, use the currency code, followed by the amount, with no space. (Source: https://docs.microsoft.com/en-us/style-guide/global-communications/currency )
+Example
+The company generated BRL2.89 billion (USD1.42 billion) in net revenue in 2015.
+If it's clear which currency you mean, it's OK to use just the symbol. When referring to a specific amount in euros, use the euro symbol (€), not the word euros.
+Examples
+One of the largest companies in the United States, Adatum Corporation generated $1.42 billion in net revenue in 2015.
+Adatum Corporation generated €1.42 billion in net revenue in 2015.
See also Branding Guidelines